About Us

About For The Love Of Cocktails

This one-night fundraiser has now grown into the largest consumer-focused cocktail celebration, with over 1500 mixology enthusiasts in attendance from across the nation. This year proves to be the biggest year yet. Join us as we celebrate the love of the cocktail!

For The Love Of Cocktails supports the Helen David Bartender Relief Fund, a charity which honors the memory of the beloved Port Huron, Michigan bar owner and community leader who passed from breast cancer. Beating breast cancer twice during her life, Helen David is an inspiration to those living with the disease. The fund directly supports bartenders in need with important (and expensive) pre-screenings, utility support, and more.  It was founded by world renown mixologist Tony Abou-Ganim.

Las Vegas has experienced a cocktail renaissance. Dozens of authentic cocktail bars have appeared, both on & off the strip.  The local United States Bartenders Guild has grown to the largest in the nation.  Some of the best and brightest of the cocktail world call here home and many more visit all the time.

The leading beverage marketing force in Las Vegas.  Back Bar USA provides creative, cutting-edge, marketing and promotional campaigns for the nation’s leading suppliers, wholesalers and retailers.  Back Bar USA produces For The Love Of Cocktails in association with MGM Resorts International, Downtown Project, Caesars Entertainment, and the Las Vegas Visitors & Convention Authority.