why chotukool failure
November 13th, 2020

You can change your ad preferences anytime. Scribd will begin operating the SlideShare business on December 1, 2020 The chotuKool had been conceived without a clear picture of what budget it was going to take from. Once you finished the case analysis, time line of the events and other critical details. It operates on 12V DC –can work on battery, inverter or even solar power. THE UNDERLYING TECHNOLOGY AND PRODUCT SPECS OF CHOTUKOOL Chotukool can offer up to a drop of 28°C from the surrounding temperature, as it works on Solid State Technology with a Thermo-electric Chip, instead of refrigerator compressors. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Hence the overall corporate strategy was a carefully planned one. It is 7.8 Kg, in weight and easy to move. • Disruptive innovation (DI) is defined as “a process by which a product or service takes root initially in simple applications at the bottom of a market or in a new market, and then relentlessly moves ‘up market’, eventually displacing established competitors”. The Story of Chotukooland The Theory of Disruptive Innovation Annie Ruan. December 2013. Hence, making Chotukool a success will be a long haul for the group, more so in a category which needs volumes to compensate for the ultra-thin margins. 1. Focus on the following - Zero down on the central problem and two to five related problems in the case study. Looks like you’ve clipped this slide to already. The concept was new and the strategies too for Godrej. Learn more. Step 4 - SWOT Analysis of chotuKool: "Little Cool," Big Opportunity. See our Privacy Policy and User Agreement for details. As of this date, Scribd will manage your SlideShare account and any content you may have on SlideShare, and Scribd's General Terms of Use and Privacy Policy will apply. If you continue browsing the site, you agree to the use of cookies on this website. Customer Code: Creating a Company Customers Love, Be A Great Product Leader (Amplify, Oct 2019), Trillion Dollar Coach Book (Bill Campbell), No public clipboards found for this slide. See our User Agreement and Privacy Policy. Chotukool is a 43 L solid state cooler that uses no compressor or refrigerants. Chotukool is currently available only in 3 states; Godrej believes there is a need to maintain a long term relationship with customers. The largest selling category with over 50 per cent market share is the 160 to 170 litre size models priced at about Rs 6,500 to Rs 7,500. The case of chotukool 1. But Sunderraman is unfazed. Chotukool was conceived and created based on many of these latent needs and almost invisible insights. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. If you wish to opt out, please close your SlideShare account. Team Chotukool wanted to create a cooling solution that is portable, compact, economical and “just right”. Chotukool is an innovative approach to tackling the problem of food storage in India, a country in which around one-third of all food spoils and an estimated 80 percent of households do not have access to or use a refrigerator. Chotukool was a product of Disruptive Innovation at Godrej. Do the SWOT analysis of the chotuKool: "Little Cool," Big Opportunity . First Godrej conducted research with Disruptive Innovation in mind and designed Chotukool. When commenting on the chotuKool’s initial failure, Godrej vice president G. Sunderraman said that “poor consumers with a minimum sustenance” were probably not a “pot of gold.” He was absolutely correct. Chotukool: Keeping things cool with frugal innovation. Now customize the name of a clipboard to store your clips. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The Story of Chotukooland The Theory of Disruptive Innovation Annie Ruan 2. If you continue browsing the site, you agree to the use of cookies on this website. Chotukool. Chotukool is a great story, but a recent report in DNA newspaper (December 5, 2011) quotes George Menezes, COO, Godrej Appliances, to say that 15,000 chotukools have been sold in Maharashtra so far. Clipping is a handy way to collect important slides you want to go back to later.

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