imc plan for new product
November 13th, 2020

Awake the target, build high awareness, change consumer’s Perception. What would we like them to think and do in response to the Communication? Promotion: We will offer trade incentives/ promotions in the form of gifts and discounts but on occasional basis. We want parents to realize the importance of kid’s brushing their teeth at an early age. An integrated marketing communication plan needs to keep in mind the available resources and time to promote a particular product or service. To create BUZZ and to generate talkability, we will place an Out-of-home hoarding at SRINAGAR. If we look at the range of toothbrushes by SHIELD, we’ll see that none of them has a distinct personality that could make it prominent amongst the other brands available in the market. Scribd will begin operating the SlideShare business on December 1, 2020 Consumers Perceive the Brand through these 5 senses…. There is no problem against our product. Plan out how your brand can meet and exceed customer expectations. These senses will always help in breaking through the clutter and make SHIELD prominent amongst the different competitor products. http://www.multimediamarketing.com/mkc/marketingcommunications/, http://responsiblemarketing.com/blog/tag/imc, http://www.slideshare.net/nyssar/shield-imc, http://www.scribd.com/doc/13395424/lovely-ads-real-Funny, Advertising & Promotions(kruti shah,alan d’souza). This is why integration of channels and modes of communication is very important to be planned. You can view samples of our professional work here. Become Marketing Strategy Certified for $199 $49 (75% off for blog readers only). There are lot of reasons why we choose that we will go for kids toothbrushes are: KIDS have comparatively less knowledge on how to keep their teeth neat and clean. Promotion is one of the Ps in the marketing mix. Increasing participation of women in the workforce has prompted a shift in this role as children are increasingly the & quot;buyers“ for the entire family. The nature and purpose of an integrated marketing plan can help your business a lot especially when it comes to the usage of different marketing mediums, channels, and platforms that carry the exact same message which is presented in a variety of manners. Family Size: Families even with one child are enough for our target but if the family size is big, it’s even better because more family members means more children if not currently then may be in future. As of this date, Scribd will manage your SlideShare account and any content you may have on SlideShare, and Scribd's General Terms of Use and Privacy Policy will apply. At its most basic level, Integrated Marketing Communications, or IMC, as we’ll call it, means integrating all the promotional tools, so that they work together in harmony. It’s an Adventure!! Low priced according to the pricing of competitors because flexible toothbrushes are provided by all competitors. It can have an impact on growth, enjoying life, appearance, how children speak, chew, taste food and socialize, as well as their feelings of social well-being . Increase in awareness of dental hygiene and its importance. IMC [integrated marketing communication]is a vast concept under which their comes many sub concept on whose basis the whole IMC plan stands. Also looking fo... Get New IMC Products Price List & Catalog 2020.   International Marketing Corporation Pvt. Forever! In this post, we are going to take a view of the product of an Indian Direct Selling Company IMC. BIG IDEA: “Brighten Up The Tooth Brushing Experience”. All the cities which include both Jammu and Kashmir. Dental Expert Talk Oral health educators and dental professionals who want to help the community and for schools, colleges or workplaces who want to educate their pupil or staff. No plagiarism, guaranteed! The bristles of toothbrushes do not clean the plaque properly. Academia.edu is a platform for academics to share research papers. To analyze to how important an IMC is for making a brand. You may also like sales plan examples. With the shifts that are happening in the external environment, you have to be adaptive if you want to remain relevant and sustainable in the marketplace. We are not abusing the trust of consumers or exploit their lack of experience or knowledge. LIFESTYLE: Kids that go to school, and are in the process of continuous learning. Listed below are some of the reasons why we think your business needs to have an integrated marketing plan. The objective of the marketing plan needs to be clear. To understand that how various message can be send to various audience. Their core communication message is based solely on smile, it’s our positioning strategy. I use SHIELD. It features a combination of bristles for cleaning sensitive gaps and to effectively reach and clean teeth. Low priced according to the pricing of competitors because flexible toothbrushes are provided by all competitors. You may also see definition of marketing plan and its purpose. Our customers have a high purchasing power and are ready to spend money on purchasing an expensive toothbrush. Indeed, many observers use the term integrated marketing when they probably mean integrated marketing communications. Parents are ready to buy a good quality tooth brush at any price. We would like them to think of tooth brushing as a fun experience, an experience full of adventure. Our launch of SHIELD tooth brush with the cartoon character design will make the brushes appealing, colorful and more exciting for the kids. OBJEVTIVE: To build an image of SHEILD as adventurous and exciting, create awareness about our presence and inform about the features and benefits of SHEILD. Background, history and vision of your organization. To communicate those Kids should take care of their teeth by keeping an eye on the intake of their food and cut down on candies, chocolates etc. To be the most preferred local brand in the kid’s market segment by the end of 2012. Characters such as Mickey mouse the tooth brush, exhibiting decayed tooth and a neat and clean tooth that uses SHIELD TOOTHBRUSH. Product Attribute: A toothbrush with a small head and soft bristles having rubber feet at the bottom enabling it to stand. A unique rhyme in the ad (mentioned above) with a different tune which whenever. We have decided to make certain ads so as to make a positive mind set in the minds of to costumers; the ad would be like this……….. A girl is sleeping at night and sees a nightmare that one of her tooth is broken and she gets hurt by using her old hard tooth brush…suddenly she sees that a new tooth brush (SHIELD comes in) and kicks the old tooth brush that caused the little girl pain, and tells her that SHIELD is her new gentle best friend and won’t hurt her while brushing & “Creating a cartoon world, where all the cartoon characters are brushing their teeth and enjoying with SHIELD”. All of these communications tools work better if they work together in harmony rather than in isolation. Have each student cut out their mouth from the picture and glue it onto a cutout of a tooth. Customers are easily attracted towards the product. Coupons for getting free bags, lunch boxes, water bottles for schools (Specialty advertising). Lower quality as compared to MNC competitors. Family life cycle: The main focus is on full nest which means families having children at home. For you to optimize and maximize the usage of an integrated marketing plan, here are some of the things that you need to do: 1. Lifestyle of people is changing and they are becoming more. Favourite cartoons are Tom & Jerry and Barbie. IMC [integrated marketing communication]is a vast concept under which their comes many sub concept on whose basis the whole IMC plan stands. Bright and happy color combinations can be used to give a certain brand recognition in the minds of the customer. 1. As I am doing the IMC plan for tooth brush it is very essential for me to view the situational analysis: My products will mainly target the kids in which I think is a very large scope for the tooth brush industry and I want to grab that opportunity. Audio Visual Display: A display in which audiovisual technology is used to stimulate purchases, Distribution of pamphlets, posters, puzzles, and stories to dentists, Placement of drawings of SHIELD TOOTHBRUSH in newspapers ( kids section), requesting them to color the drawing and send it to the company to get a FREE SHIELD tooth brush. Local newspapers will be happy to take a photograph of the event that can benefit both school and dentists. Education: Children studying in High schools to Primary school. Exploring new categories like kids market. Today kids have more autonomy and decision-making power within the family than in previous generations, so it follows that kids are vocal about what they want their parents to buy. "

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